Customer Announcement – Delivery Update on Shipping Times: Read More
Customer Announcement – Delivery Update on Shipping Times: Read More
We want a BG Birthday Hamper to bring laughter & companionship between family and buddies. We may be barking in our zeal but it helps us create brilliant Brirthday Hampers like this one.
We produced 17 different Birthday Hampers with 4 completely distinctive themes appropriate for 5 primary target markets. There is a Birthday Hamper for just about every age of Birthday, every type of person, there is a real absence of basic customer profiling, but there is what we hope is a highly sophisticated form of thoughtfulness, which we hope our customers can test for themselves. We tried to imagine the characters and personalities of our friends and family members. Which of the hampers would we select for them and how would we personalise it with the symbolic differentiating element.
We easily stand out in terms of the tangible product , not just in terms of value, quality and appearance. We also rank highly in terms of key purchasing factors associated with delivering a brilliant Birthday Hamper and to top it all off there are a number of other intangible elements regarding key features and personal benefits, which punctuate our Birthday Hamper offers. We’ve created great Birthday Hamper Ideas and we’ve truly innovated Birthday Hampers within the industry by taking a step back and applying a sense of perspective. We let our imaginations create something unusual.
We retained all the most important physical elements that made a wicker hamper the conventional vehicle for sending a Happy Birthday Hamper in terms of their volume, size, tactility, naturalness, future utility value. However, we modified the restrictive material, eliminated it’s disadvantages, defined clearly its primary purpose and extended its practicality in terms of future use. This resulted in perfectly sized collapsible cases ideal for transportation augmented by magnetism and Velcro fasteners for future practical domestic applications in a range of tasteful earthy colours. Distinctive in terms of quality of matt satin finish. They are just classy looking gifts, but they are also substantially better value than the old wicker based hampers.
The person we envisaged enjoying this gift hamper could be a younger woman in their twenties, thirties, forties, fifties and sixties but it could just as easily appeal to a man, perhaps somebody who likes the calm and thoughtfulness associated with the blue colour or maybe someone who has their eye on a specific flavour or product within the gift hamper.
The key advantages to our Birthday Hampers are that they contain the most popular products as decided by you our customers over two decades, we use sharing sizes prodigiously to maximise value yet we still deliver a really slick professional brand quality package which stands out in a very crowded market-place. All our Hampers are in stock throughout the year and we dispatch daily. They are made freshly each day and are customised to ensure a happy experience for bother sender and receiver.
Essentially if these Birthday Hampers were being compared to an international brand that we are all familiar with, it would be Apple in so far as we haven’t created something wildly different, we’ve just made it look, feel and handle so much more smoothly. We’ve reverse engineered what is really necessary from a Birthday Gift and proposed these new Birthday Hamper ideas. Going ahead, we have the option of expanding the options for our Original Birthday Hampers with drop down options centred around the primary symbol whether that be the cuddly fun toy, the topical reading material, the degree of specificity of mug message or the variety of wine. The benchmark for future Birthday Hampers has now been set meaning that future innovation will be on the evolution of customers individuality and preference rather than limited and monotonous product line extensions.
Create a collection of unusual Birthday Hampers for out of the box thinkers looking for something unusual with no specific gender bias to avoiding stereotyping but instead a light suggestive hint, completely over-ridable on the basis of individual human preferences. Whilst the dominant focus was on Imagination, Quality and Value, these Birthday Hampers needed to be differentiated, modern and brand distinguishable from the mass hamper market. At the same time they needed to stand out in the highly competitive general Birthday Gift market with their reassuringly familiar contents synonymous with Birthday Hampers.
We’re not really a hamper company, so we have a massive advantage when it comes to designing Birthday Hampers. Maybe people see us as being a Hamper company, but our mission was to create the greatest gifts in the world for your friends and family back home. Since our focus is on this design & development, the issue of the complexity of delivering our Birthday Hampers becomes a vital consideration. How could we design Birthday Hampers, which were what shoppers considered to be a hamper, but still bring an innovative novel approach to the party. How could we appeal to the desire for something unusual, without diverging too far from the key characteristics people associated with their ideal Birthday Hampers.
The pursuit of something unusual meant that this had to be a strategic marketing challenge, Our location and our infrastructure dictated that we could not just have the best products nor could we simply be the most efficient. Even ostentatious differentiation in the Birthday Hamper Market would not be sufficient.. We had to produce a range of unusual Birthday Hampers across multiple markets, in a variety of fields of interest and in multiple dimensions of consumer appeal. Our “unusual Birthday Hampers” needed to have 3 or 4 axis of comparative touchstones in order to be easily compared with not only our competitors, but also internally within our own product offering. It was only then that the innovation of the Birthday Hamper could be clearly distinguished. The proposition we wanted to make to our customers would not be to buy an Unusual Birthday Hamper from Baskets Galore, as a once off, but to select from a choice of our Birthday hampers, some being more unusual than others and let your own imagination decide what was unusual and what was simply being creative.
We wanted to be unusual and we wanted to tap into the cheerful aspect of celebrating a Birthday. Yet “unusual” needed to be carefully managed and downplayed in terms of budget, it needed to be charmingly cute, it didn’t need to be stand out and put people off. Product selection by our customers was analysed over a number of 6 year control periods from start-up days when Google wasn’t even the dominant search engine to the modern day when data is analysed by marketing institutions and sold back to us with its recommendations, which are simply not sophisticated enough to follow the chaotic or critical narratives of humans. Such recommendations should be treated with a huge pinch of salt. This meant that we were not being blinded by science nor mesmerised by the art of intelligently designed successful products. It also meant that we were not constricted or limiting ourselves to conventional and established views. There was room for improvement, but we could apply a generous smattering of political common sense in terms of defining the limited objectives of our Unusual Birthday Hampers.
We wanted our Birthday Hampers to have a professional & distinctive feel to them. Being Different didn’t stop at different products. Any sign of appearing cheap or any sense of home-made amateurishness needed to be banished comprehensively. We would be different because we stood out as professional. Co-ordination of Birthday colours, namely yellow, pale blue, orange and reds would be stressed. A clear definition of the amusing and playful Birthday message through symbolism associated with our Playful Birthday Friend would make our Birthday Hampers distinctly more fun to receive than the conventional Birthday Hamper.
Out went the wicker hamper. The traditional wicker container is not sustainable for Europe going forward. Rattan doesn’t grow here in commercial quantities. Feedback from shoppers clearly depicted demonstrated that there was no longer an association of premiumness with wicker that they were prepared to pay for, so long as what was on offer was tastefully appropriate for display. We thought outside, inside and around the box. We craved something visual, something useful and we wanted our recipients to have the option of extending the life of the container because of its utility value. We commissioned our own in-house task force drawing upon our experience as designers. We designed a box perfect for a Hamper designation, ideally applicable to being a Birthday Hamper and customisable to a range of other gift occasions when you may consider a hamper.
Creating something as sophisticated as this is intended to appeal to an international clientele focused on delivering a Better Hamper for Birthdays. This level of product development and investment in terms of our time and resources could not be justified on a local, regional or even a national bias. We hope that our “Fun Friend” Birthday Hampers will strike a chord with fun loving people the world over who want to send a Birthday Hamper, which is just a little bit more fun and brings more happiness into the world.
Animals have come to mean so much in our lives. So we thought it would be a great idea to include a token of this inside each Birthday gift we made. Take your pick from Paddy the Collie, Frenchie the Bulldog or even Koala staight from the land down under!
Arrives presented in a metallic valise case. Measuring approximately 38 x 28 x 17.5cm so it is a sizeable gift that won't dissapoint its recipient. Also inside will be a Happy Birthday gift card for your recipient - you will be prompted to add a personal gift message during check out. This hamper is tailored and designed for both UK and international delivery to the EU. Delivered to their door in a bright and colourful Baskets Galore branded cardboard box.
Free Gift Card with your personalised message can be added during checkout.
All Hamper Baskets are decorated with luxury ribbon & arrive in a presentation delivery carton.
We never ship an invoice or receipt with your order - this is emailed to you.